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6 Brands Crushing It with Instagram Stories
You know what I like more than just about anything in the whole wide world? Seeing profitable social media. It’s right up there with running in the rain, drinking a cold beer after yard work, and...
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3 Simple Ways to Protect Your Content on Social Media
Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate...
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How One Ridiculous, Faux Kardashian Engages Thousands on Instagram
Meet Kirby Jenner, the unofficial brother of the Kardashian clan. Self-proclaimed twin to Kendall Jenner (Kim Kardashian’s supermodel little sister), Kirby has been Photoshopping himself into photos...
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What’s Behind the Pumpkin Spice Latte’s Social Media Stardom?
Fall is here in Indiana! The leaves are falling, the air is brisk, and lattes are spiced—pumpkin spiced. In truth, nothing marks the beginning of Fall (or the beginning of the end, if you are...
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This Video from Universal Showcases Irresistible Video Storytelling
Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value...
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What Your Grandma Knows About Good Customer Service
I am an unbiased professional (wink), meaning I can’t tell you how unhappy I am that Walmart acquired ModCloth back in March. Therefore, I won’t tell you. You’ll have to come to your own conclusions....
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Red Bull’s Event Coverage Is an Essential Lesson for Marketers
Red Bull is not a drink; Red Bull is a lifestyle. “Red Bull gives you wings,” and apparently, it also gives you a tendency to enjoy skydiving, BMX, snowboarding, and cliff jumping. First of all, I...
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Why Even Boomer Brands Must Make the Transition to Digital
According to my mother, I work in the “mystical world of social media”—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school are incredibly...
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How Shopping on Instagram Will Dominate This Holiday Season
The holiday season is officially here. Let the e-commerce games begin! As we have seen over the past few years, e-commerce sales are on the rise. This 2017 holiday season, online sales are projected,...
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When Breaking Social Media Rules Leads to Better Engagement
It’s that time of year: when we’re tricked into longing for the dark, cold, grey reality that is winter. Seasonal ads inspire nostalgic glee through the promise of cozy moments in which we enjoy...
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Why Emotion Is So Essential to Effective Video Marketing
In every household, every day, commercials receive two honors held above all others. No matter your chosen screen—laptop, desktop, or technicolor television—you (yes, you) have bestowed the following...
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What to Do When Your Brand Attracts Earned Media Attention
I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow...
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Why Are Instagram Influencers Reluctant to Disclose Endorsements?
In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive...
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12 Instagram Accounts You Must Follow
Here’s the deal: If you’re like me, you are mere hours from a much-needed week of freedom. Right now, all you want is too much food, too much wine, and far too many naps (if there is such a thing)....
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Cisco’s Year of Live Video
Carmen Collins, manager of Cisco’s talent brand social media team globally, says 2018 will be the year of live video for the many @WeAreCisco social media accounts she leads, specifically live video...
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Is Our Social Media Terminology About to Change?
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this...
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6 Ways to Use Hashtags in Instagram Stories
You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious...
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When Should You Use an Instagram Slideshow?
Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions?...
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5 Digital Marketing Predictions for the 2018 Olympic Games
Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of...
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Yes, There Is Power in Your Marketing Humor
When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as...
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